Posted on 26 October 2011.
Perhaps you have heard the term ?CRM? which is an acronym for ?Customer Relationship Management?. In a nut shell it is organizational software specifically designed for real estate and automotive industry. It is intended to keep your customer database up to date, along with appointment making and inventory management capabilities. Although the CRM solution can be used cross platform and industry, but there are few key features that is industry specific for automotive CRM solutions. For one, the dealers using a CRM solution is generally speaking fair in size and willing to make this kind of investment in software because they understand the potential revenue and profit a good CRM can generate. There is a lack of solution providers when it comes to smaller dealerships and lower budget, this gap is becoming more obvious in today?s economy where big dealerships are having a hard time justifying the spending on CRM solutions.
One of the most important things to a smaller dealership is online advertising, with ever growing competition and lowered prices on cars, you as a small dealer must be able to update your inventory, online advertising, manage your customers with ease. The system that is suitable for a smaller dealership is much like a control panel in your windows. You should be able to delete, update, modify your inventory quickly, print the necessary documents and input a customer with just few clicks. These types of systems are no longer CRM solutions, it does have some similarities to a CRM, but it is a hybrid system that mimics the functions of a DMS or ?Dealership Management Software? at the same time.
All the customer management functions will be essentially from a well developed CRM, but printing legal documents, and extract reports or user management all fall under DMS functionalities. There are very few selected CRM hybrid systems on the market today, especially build for the smaller dealerships. One thing to keep in mind, it is always a good idea to keep your web hosting, web design, and CRM solutions all within one solution provider. That will save you tons of headaches and cost in the long run.
Thank you for reading this article, it is brought to you by Dealer Elite CRM, a Canadian based automotive CRM and DMS solution provider. Visit us online for your video walk through at http://www.dealertemplate.ca or http://www.dealerelites.com
Source: http://www.riredistricting.org/automotive-crm-solution-your-automotive-business-control-center.html
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Offering something for small businesses is need of the hour. There is huge market to tap in small businesses who are willing to spend some amount to automate their functions. I see a great lot of demand for automotive crm at reduced rates that this kind of small companies can afford.
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